Three for Thursday 3/31/16

I spent some time yesterday riding my Mountain Bike in a local park. This was a very technical course involving a lot of challenging single-track riding. I was way in over my head, but that is how you learn right? Fortunately, I had a riding partner (coach?) that was a very patient, encouraging and understanding. I was amazed at how my skills improved in a very short time. The same applies to business and almost everything else I have done that is worthwhile in life. It is amazing what we can do if we are willing to try, and we surround ourselves with others that bring out the best in us.

1. I am thinking about – My marketing materials are finally coming together. I can’t wait for you to see some of this stuff. I’ll send you a complimentary copy of my postcard with a cool offer next week. The report and CD are available to you if you like, or you can give the postcard to someone else you think may benefit from it.

2. Business Growth Idea – The program I created, 6-Figure Trainers, is all about you achieving a lifestyle of your choosing and creation. What is a 6-Figure Trainer? I have it down to 100 words. Check it out here.

3. Quote that is running through my mind, again… – “Life is either a daring adventure – or nothing at all.” – Helen Keller. (I think my riding yesterday made me think of this one again.)

3-4- Thursday

My 3-4-Thursday Tips:

1. Book recommendation… “Ready To Run“, by Kelly Starrett. If you know of Kelly’s work, it’s based on the belief that we should be able to do most of our own therapies. I think this is a must-have for any runner or fitness trainer.

2. Daily routine or habit that has caught my attention…. The 10-minute guideline outlined above and in my blog post here. It’s not so much about the results I’m getting with the flexibility of my feet, as much as it is about the inspiration I’m getting to apply this technique to other areas of my life that I would like to improve. My plan is to add one new thing a month. I’ll keep you posted on how things go.

3. Business Growth Idea... March is a great time of the year to promote your fitness business. There is an energy people have for nice weather. And of course, people are concerned, whether they tell you or not, about how they’re going to look with fewer clothes on in the summertime. This is a perfect time begin to promote that you have a plan for people to look good in their swimsuits. I have done a number of these campaigns so don’t hesitate to contact me if you’d like a couple of ideas.

As always please let me know your thoughts, ideas and suggestions about these posts, the fitness industry, and anything else Fitness Biz.

10 Minutes A Day Will Change Your Life!

10-minutesWhen I was swimming yesterday I noticed my feet like never before!

As a triathlete, I’ve swum many miles over a number of years but what was interesting about yesterday’s swim is that I noticed my feet in a way I have not noticed them before. I could feel the water moving around my feet in a pattern that I was not used to. I was surprised and thrilled.

As one of the early adopters to the sport of triathlon in the early 1980s, I was a huge fan, and student of, the long-distance training model. It was what we knew then, and believed to be the best training model. The long-term impact, as we know now, is wear and tear on the body, especially the connective tissues. My feet and lower legs have paid the price of that long-distance training and I have not been able to run any kind of distance in many years.

I decided in January of this year that one of my New Year’s resolutions would be to work on the condition of my feet. I reached for my copy of “Ready to Run“, by Dr. Kelly Starrett, on my bookshelf and began in earnest the study of my feet. I like very much what Kelly says in his book about the power we have to heal ourselves. And most importantly I wanted to believe what he said about being able to recondition the body to be able to run again.

What he was asking for wasn’t much, simply 10 minutes a day. I began on January 1 committing to 10 minutes a day each and every day. The first few days the exercises I decided to work on were very painful. Undeterred I kept up with the program and in about 10 days I noticed a little improvement in my flexibility and a lot less pain. I have continued with the 10 minutes a day program, although many days it expands to 20 minutes. Frankly, I am motivated to spend more time on the exercises because of the positive results I am getting. My feet are becoming more flexible! When I was swimming the other day the sensation I felt of the water moving around the outside of my foot was a result of the increased flexibility.

I am truly amazed that the impact 10 minutes a day has had on my feet. More importantly, the 10 minutes a day routine has had a huge impact on my attitude. I have decided that each month I will add a new 10-minute habit to my routines. At the end 12 months, I know I will have been able to tackle some things that have been on my mind for a long time.

In the fitness industry, people are always interested in making changes. Often times I see that they want huge changes very quickly but are unwilling or unable to change their habits. Usually, this is because they perceive that the new habit will take more time than they have available in their day. I believe everyone can find 10 minutes in their day.

When you set goals for yourself or help your clients set goals, try the 10-minute guideline. Get your client, or yourself, to commit to 10 minutes a day for a minimum of three weeks. Based on my experience, and what I’ve seen from other clients, I believe they will see some success within the three weeks and, therefore, they will be motivated to continue. If they don’t see success something isn’t quite right and I would recommend trying a different goal. When a person sees success, they become even more motivated to put in the time to solidify the habit. Once the new habit has become a routine, the results are guaranteed.

Besides noticing my feet when I swim, I have actually been able to do some running again. It has not been for a long distance and it usually consists of a running/walking combination. The exciting thing is that I can see that in a few more months I should be able to run again.

Perhaps most importantly I am super motivated about finding results in other areas where I apply the 10-minute rule.

When you’re helping your clients set new goals, try the 10-minute plan and watch what happens. I’m positive both you and your client will be thrilled.

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3 – 4 Thursday… Leap Year Celebration

Leap Year DayI hope your Leap Year celebration was fantastic. (You did celebrate – right?)

My current office is in a shared-space, high tech, start-up environment. It works great for me because there is little conversation. Sometimes it feels like a coffee shop and other times more like a library. On Monday we celebrated the Leap Year. I think I counted 13 empty large pizza boxes. Yep, I had a cheat day but did not get the expected sleepy feeling later in the afternoon. 🙂

Life in the South in March… Spring weather is here! Life is good!

My 3-4-Thursday Tips:

1. Book recommendation… “All the Light We Cannot See,” by Anthony Doerr. It’s another WWII book so I had my doubts but it was well worth the time to read it and honestly I had a hard time putting it down.

2. Article that caught my attention…”CrossFitters Spend the Most at the Gym.” More affirming than surprising to me and I found the quotes from the Planet Fitness CEO to be interesting.

3. I am feeling good about learning how to use Infusionsoft. It takes fitness business marketing to a new level. If your business is ready this may be a great asset.

As always please let me know your thoughts, ideas and suggestions about these posts, the fitness industry, and anything else on your mind.

Be Well!

PS. Feel free to share these with anyone you think might be interested.