Three Keys to a Great Coaching Team

The days are colder and the nights are longer. Not really, as we still have the same 24 hours in our day, but you get the picture.

It’s simply the change of seasons and the holidays just around the corner. Yes, there is stress with the holidays and, at the same time, there is a huge amount of goodwill and generosity that reveals itself. All of this helps us with our fitness business!

We are in the connection business. We connect with our people. It’s a tremendous bond that brings us together and keep us together, through good times as well as challenging times.

It all starts with truly connecting with our team of coaches and related staff. In this country, job success is attributed to soft skills more than technical skills. This is especially true in the fitness industry. Job success is 15% technical skills and 85% soft skills. No longer will, “If you build it, they will come,” work like it did a few short years ago. Soft skills are the opportunity to bring our game up.

Behind every successful fitness business there is a leader who understands the soft skills that transform a team from well-intended trainers to a closely knit and excited group of individuals with a common mission.

Creating this cohesive group makes all the difference in the business owner’s life.

Cohesiveness is based on three principles. Violate them at your own risk. Want an image to remember? Consider a three-legged stool. Take one leg away and the stool becomes useless. The same is true of these three principles. All three are required to create and maintain a team.

The best fitness businesses, the ones that will still be here five years from now, will thrive because they followed the principles below when creating and managing their teams.

Here are three founding principles of a great team.

1. Communication. Communication is key to any relationship. We all have one thing in common – we have failed the mind reading class. We only know and can deal with the things that are being communicated to us. It’s a two-way street.

2. Loyalty. Loyalty is not about kissing up to someone, it’s about telling them what they need to hear. We all have blind spots and “don’t know what we don’t know.” Loyalty only seems like a risk when the leadership has not made it acceptable to be loyal. Once a leader has encouraged loyalty, they will never go back to any other way.

3. Edification. This is a big one and almost a lost art. Edification is verbally and emotionally supporting each other. If it is not possible to edify each other it’s time for a discussion, behind closed doors. (Note: We do not have to agree with each other, but we must be united as a team and edifying each other in front of our customers.) Once a staff team habitually edifies each other you will be amazed how your business explodes.

Put all three of these principles to work. Teach them. Practice them. Live them.  And watch how your business explodes.

Remember, action creates the results you want.

Make it an awesome day!

Ron
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches

The Key To Google For You

At my recent hotel stay in Chicago for the Club Industry Show, I noticed that my room key had a message in writing on it that said, “Time to let me go.” Intrigued, I read below the headline.

This was an invitation to eliminate having a room key by programming my phone to unlock the door to my room for me. That was interesting.

I had expected there would be sessions and speakers at the Show that would focus on the advance of technology and its impact on the fitness industry. My expectations for the Show were spot-on and I was not disappointed.

This message on my room key really surprised me, though.

I travel a fair amount. As a mentor and consultant to small gyms and trainers, I usually make it a habit to visit gyms in whatever area I am in. Last week, I was surprised again by technology when Google alerted me to fitness centers and gyms in the area I was visiting. Google also invited me to sign up for a trial class – right there inside Google. It’s called Reserve with Google.

The new technologies are evolving incredibly fast and there is no end in sight.

There will be many advantages for the fitness industry. Interestingly, Reserve with Google started with the fitness and spa industry.

The most important question for all of us is how can we take advantage of the new and emerging technologies. As sure as the sun comes up, people will be calling you and telling you how their latest new product is the answer, the only answer, to your problems – all for a tidy price.

However, that may not necessarily be true. My research reveals that there is one very important thing you can do NOW to take advantage of today’s technology and prepare for tomorrow’s advances. It’s your trump card.

And it’s FREE!

This series of emails is about helping you be successful. I give you answers and solutions to the problems and opportunities in front of us every day.

This FREE thing you can do today? It’s quite simple. Get lots of Google reviews from your happy members, fans and clients. It drives every other algorithm.

Here are three things you can do today to get Google reviews from your customers and insure your position at the top of technology searches and developments.

1. Set up a Google Business listing for your business. You probably already have this completed, but if not, now is the time.

2. Ask your customers to post a Google review for you. Your satisfied and happy customers will help you with this. In fact, I have found that they are usually very enthusiastic and excited to be asked for their help. The thing is that they need to be asked, don’t be shy.

3. Monitor your Google reviews. We all get busy doing our day-to-day things. I get it. Been there. Take the time to routinely review what people are saying about you on Google. Besides looking to see what people are saying about you (this should make you feel good, and if you’re having a bad day go reread them), use this as an opportunity to reach out to people and say thanks.

One thing is clear, no matter how technology evolves, the Google review will be critical to your visibility as well as to your business success, It’s a win-win!

Remember, action creates the results you want.

Make it an awesome day!

Ron
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches

Revealing The Real Millennial Opportunity

The Club Industry Show for 2017 is in the books now. I am back home and more excited and more energized than ever about our industry.

This was an unusual show for me. My leg was still recovering from the motorcycle accident from five weeks earlier. I had to limit my physical activity more than I prefer, but that did not stop me from having a great time meeting people and making new friends.

My notebook from the Show is full of ideas, contacts, interesting tidbits and factoids. I am really glad I have the notebook. Frankly, without it, I would not remember most of it. As one client told me, attending an event like that, “It’s like drinking through a fire hose.”

All events are ultimately about the experience. The people we meet, the memories we create, the promising contacts that may lead to future business, the network we build one person at a time.

In short, you have to be there to fully appreciate the event. Sadly, in today’s world, we are more and more inclined to use technology to stay in the office and attend webinars and other online training events. These are good, but not the same.

Below are my three major takeaways from the Show as I review my notes and look back. I share them with you in hopes that you can use them to your advantage as you build your business.

1. Everyone wants to know what makes the boutique fitness business so successful. Probably 3/4 of the attendance at the Show were representatives from big clubs or fitness chains. They operate very differently from the small, nimble boutique fitness businesses. Research shows that people will pay up to 61% more for boutique fitness programs. Great attention is being given to figuring out why this is true and how bigger operations can capitalize on this revenue stream.

2. Pay attention to the millennials The millennials now have more buying power than any other group, and they are not spending it in traditional ways, buying houses and automobiles. This has the economy in a turmoil. New products and marketing strategies are appearing daily to try to capture this emerging and mysterious market. They are unusual in that they want to invest in experiences more than anything else. New marketing strategies are moving to – “It’s all about the experience.” The hidden opportunity is – this is really what ALL generations really want. Shift your marketing strategies now and focus on “the experience” for all generations.

3. The fitness industry is professionally evolving. This one is a bit more subtle. In most states, almost anyone can become a fitness professional by simply getting an online “certification” and a business card. Behind the scenes, there is a growing movement to regulate the industry. I believe this is a certainty that will occur sooner rather than later and it looks to start on a state level. My recommendation is to stay tuned into pending legislation and, of course, keep your quality certifications current.

Keep up the good work!

Remember, action creates the results you want.

Make it an awesome day!

Ron
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches

3/4 Thursday 10/5/17

I am at the Club Industry Show in Chicago.

Business travel is a mixed bag for me. I don’t like the disruption of travel, but I do the stimulation of new ideas and new people.

I especially like being around fitness people and, with the Chicago Marathon this weekend, along with this conference, the hotel is full of “My kind of people.”

This email is going to be very brief so I can get back to the Show.

As I promised last week, here are three important take-aways from this trip that I want to share with you.

1. The boutique fitness industry has changed the fitness business landscape. Nearly everyone on this distribution list is in a boutique fitness business. YOU have made an impact on your clients and on the fitness industry. Traditional fitness businesses are trying their best to replicate what you do in their organizations.

2. Who have you introduced yourself to today? Our business success depends on a variety of factors, including our ability to attract new clients and members. It all starts with a conversation. There is great power in initiating a conversation with a stranger. It all starts with saying hi, and then showing interest in the other person. They could be your next raving fan!

3. Our industry is exploding in its importance to the health and wellness of this country. You know it, I know it and industry leaders know it. There are many changes evolving that are designed to raise the standards of our profession. More to come on that topic, just know that, collectively, you are making the world a better place in a very big way!

Keep up the good work!

Remember, action creates the results you want.

Make it an awesome day!

Ron
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches