Do This for Faster Business Growth

The downsizing continues in my life. It has proven to be an exciting journey.

I am sure you are like me and have some things in storage that you look at only when it is time to move them. I have had boxes of things like that and, finally, I have decided, no more. Understand that this was a very difficult process for me. Until now, I just moved the boxes into storage and never thought about them again until it was time to move them again.

Then I came to realize that part of the reason I dreaded moving was all of the boxes that I had to deal with one more time. Well, this time I made different decisions, which were very difficult at first, then got easier and easier.

I have reached the point where I am beginning to feel a little relief with all of the changes. Even as I write this email to you I already feel more centered.

As I wrote last week, the “3-4 Thursday” heading will no longer be in these emails. This is part of my business downsizing. Those words served no real useful purpose and, therefore, they are gone.

What is holding you back in your business life? What are you holding on to that no longer serves a useful purpose?

The problem is that those things we hold on to that are no longer useful actually take up space in our mind. We know they are there and that thought occupies a little space in our mind that would better serve us in other ways.

Think of it like a closet full of things you no longer use. We all have them in our personal and business life. Sometimes it is just our “junk drawer,” but more often it’s a much bigger space.

In my fitness business, I had a collection of things I no longer used. I found selling them, donating or simply throwing them out very helpful to my mindset. At this point, I find donating them to be most rewarding.

This week’s challenge is to downsize something in your business. It could be a closet cleaning, the elimination of a needless system, or something that is mentally holding you back.

If you have trouble deciding what things are holding you back, they are most likely the things you are least excited about.  In fact, you may actually avoid dealing with these things. Funny how that works.

Take action, deal with them and you’ll immediately notice a freeing feeling. This is the energy you can put to good use on other things that will grow your business.

Remember, it’s never too late, action creates the results you want.

To your success!

Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches

Eliminating the Unnecessary

In the past six weeks I have been involved in a HUGE project.

I have been downsizing my life in every way possible. I have a lot of hobbies and interests, so this has turned out to be a monumental task.

What to keep, what to let go of… And the list goes on.

The reason for this downsizing is that it is time to follow a long-term dream of mine, which is to live a mobile lifestyle. It has been my dream to build my business, travel and enjoy this beautiful country all at the same time.

I could go on and on, but the quick summary is that this has turned into a huge project with lots of unexpected, and sometimes painful, decisions that have to be made.

Interestingly, my downsizing applies to this email. My consistent goal is to provide you with actionable strategies and techniques that you can implement immediately to grow your business. That will not change.

What needs downsizing and will change is the title of this series of email. I am dropping the “3-4 Thursday” lead in the subject line of the emails. It’s extra space that could be better utilized in a variety of ways. It currently does not serve a useful purpose and it’s time to go.

From here on out the subject line will relate to the most pertinent part of the email’s content. There will be no particular “title.”

What about you and your life? Could you and your business benefit from some downsizing? What needs downsizing to make you more successful. Yes, many times the extra baggage actually holds us back from reaching our goals and dreams. Why hold on to them if they are not serving you and helping you reach your goals?

To get started on this process is really quite easy. Make a list. I know that sounds familiar and somewhat simple, but it works. Make a list of those personal items you hang onto in spite of questioning their usefulness. Then start eliminating. It can be scary at first, but very freeing in the end.

Each thing that we hold on to requires a bit of our attention, even if we don’t think it does. It saps a part of our energy that could be better used for other things.

Try it for your personal life.  Next week I am going to write about the things that are holding you back in your business life. Stay tuned.

Remember, it’s never too late, action creates the results you want.

To your success!

Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches

When All Else Fails

It happens to all of us.

Sometimes things just don’t go as planned.

We can find ourselves in a crisis situation where something has to happen and happen fast.

Usually the situation is almost paralyzing. The intensity of the problem and the situation can be overwhelming, and the pressure is constant. And the nagging fact remains that something must be done.

It’s curious to me that the first response is often, “Well, there is nothing I can do but wait.” In fact, there are usually a number of well-meaning friends and associates that counsel us this very thing.

Rarely does this course of action pay off in a positive way.

If you are lucky, you will run across someone who will have a completely different approach. Usually this person has actually been there. They are a rare and fortunate find.

They will strongly suggest that the only way out of the crisis is to take action.

This sounds great, but how do you take action against seemingly insurmountable odds, especially when you are under such stress.

Listed below are three steps that will get you moving in the right direction.

1. Make a list of 10 things. Make a list of 10 things you can do today to move closer to a solution for your problem. Don’t stop until you have a list of 10 things. It may seem impossible to come up with 10 things, but keep going until the list is complete. Don’t judge or evaluate the items on the list, write down whatever comes to your mind regardless of how you feel about it.

2. Sort your list. Only after you have 10 things on your list should you then sort your list. What item(s) on your list has the best probability of creating success, all things considered? What are your top three things on your list? Sort this list through until you have your priorities and probabilities in order. Decide on your number one priority that you can start on right now.

3. Work on priority #1. From Step #2 above, immediately start on priority #1 by making a list of 10 things you can do right now to create momentum. Prioritize this secondary list in order of importance. Remember these must be things you can do today. Your goal is to work your way through it ASAP. Tomorrow you start over with a new list and crush it. Don’t worry about the results as much as the effort. Results will follow the effort in sometimes almost mysterious ways, but you will begin to see results. And you will feel much better about you and the problem you are facing.

If you find yourself in a crisis and need help, reach out to me at 585-737-3316. I can help you and it costs nothing.

Remember, it’s never too late, action creates the results you want.

To your success!

Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches

The Time is Now

This cold snap has certainly gotten everyone’s attention.

I grew up in Upstate New York in some very tough winter situations. So, of course, I am one of those people that talk about it being like this – in the old days. You’ve heard the stories of having to walk to school in the winter and it was uphill both ways. 🙂 Of course, there is some exaggeration going on.

What is not an exaggeration is the energy people have for fitness right now. This is our time in the fitness industry. People are looking for what we offer, and they are more ready to engage with us than any other time of the year.

The real question is will they still be with us in six months. We know the statistics say most of them won’t be. That is generally not their problem as much as it is the fitness professionals. It’s easy to get a bit complacent with all the January interest in fitness. Don’t fall into this trap. Do the work now to ensure your business’s future.

Set your expectations to keep all of these new faces for months and years instead of a few weeks. Then, in turn, you can help the new people set realistic expectations that will turn them into loyal and raving fans months down the road.

Here are three thing you must do right away with your new members and clients this month. It’s also a good idea to do this with ALL of your members and clients at this time of the year.

1. Set expectations from the start. At the very beginning, when you are orienting your new members and clients, take a few minutes to clearly set the expectations. Everyone in today’s world wants, and usually expects, instant gratification and immediate results from their efforts. This is especially true with people getting involved in fitness programs. It is great to be excited for people and encouraging, but take some time to clearly establish the expectation your fitness business has for people. One of the best ways to accomplish this is to have an existing member or two talk about their experiences and what it took for them to become successful.

2. Start Slowly. Once your expectations have been reviewed and outlined, make sure that your first classes for the new customer exemplify your stated expectations and goals. Leaving people sore, regardless of what they tell you, is not good for your business. A little soreness is fine, but excessive soreness will kill the new person’s dreams faster than anything else.

3. Keep score and review progress in 30 days. As part of establishing your expectations for the new people, describe your method of measuring and re-testing your people in 30, 60, and 90 day intervals. Let people know how they will actually see the results they seek in an appropriate interval of time. Finally, let your new people know what effort is required to get these results – namely consistency.

Remember, it’s never too late, action creates the results you want.

To your success!

Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches