Does this sound familiar? A usual trip to the store yesterday, ended up with a longer than usual trip back home.
The holiday crush has begun!
So much to do and so little time. It’s always the same. And yet we always get everything done we set our minds to do. The key is to decide what we want to get done and get an early start on it.
In the end, it’s always the little things that make such a difference to people.
Below are three critical things you can do to deepen your connection with your members and clients in the next few weeks. These events will create stories and memories people will talk about for months. And, you want them talking about you!
Remember that people don’t care how much you know, until they know how much you care.
1. Holiday Workouts. I have mentioned this several times and it’s worth repeating. Holiday workouts serve several purposes and you don’t want to miss this opportunity. They keep people connected at a busy time, they are social, and they keep people tracking their fitness goals. The workouts should be structured to be a fun and exciting deviation from your usual programming.
2. The holiday card from your team. Mailing cards is a lost art for many people. This makes it all the more important for you to do. You will stand out from the competition. Get a picture of your team as a group in your branded apparel. Create a postcard with the picture on the front and some cool copy on the back, and mail it to all of your members. They will post it and their friends will see it – all good for your business.
3. Mail a personal holiday card from the owner. This is a very deep and meaningful connection. Send each of your members/clients a personal card from the owner. An inexpensive card can be created or you can buy something off the shelf. For extra impact, personalize a very short unique and personal greeting for each card with your handwritten signature.