I dropped a friend off at the airport a few days ago in her car.
She is going to be out of town and did not want to leave her car at the airport.
Driving someone else’s vehicle is always an interesting adjustment. The exterior mirrors, the interior mirrors, the seat all need to be adjusted to fit the new driver.
After making these adjustments I started to drive away and immediately I missed the little convex mirrors that I install on all my vehicles. The ones that help see into the blind spots.
These mirrors are critical to me, and I don’t understand why they are not standard on all vehicles.
Riding the motorcycle as much as I do has heightened my need to be critically aware of my surroundings in any vehicle, especially with today’s distracted drivers.
I need to constantly track details like this, just like I need to track details in my business.
There are a lot of things a business owner can and should track to keep their business safe. Two stand out as critically important.
The business owner must track finances and marketing routinely and consistently. Yet few do.
When a business is experiencing challenges, the first thing to check is the tracking systems for finances and marketing. The tracking system will be historical, like the mirror on the car, and is only useful if it is in real time, daily.
Having daily data points allows an immediate correction, like when driving the car. Data points from days, weeks or months ago are interesting, but not an effective tool for the business owner.
Not having constant real time tracking is like driving a car without mirrors. It can be done, but it’s incredibly dangerous. Yet so many business owners get their financial reports and marketing reports at the end of the month, or even months later. Too late to be useful.
Stay focused on what the critical pieces of your business, your finances and your marketing efforts.
Start with your Profit and Loss statement. Review it every Friday for starters. It will be eye opening if you are used to getting it months later, or even at the end of the month.
Marketing can be a little more challenging but pick one key strategy you are using and track it daily.
Our 90 Day Membership Explosion program can really help you with this. We teach you the proven strategies for explosive growth and how to easily and seamlessly track your results daily.
Is it time for you to become part of the elite group of business owners creating explosions in their fitness business right now? If you are ready for the next step, follow the links below.
Remember, you will only get results if you take immediate action on your ideas.