Create Lasting Holiday Connections With Your Clients & Members.

Does this sound familiar? A usual trip to the store yesterday, ended up with a longer than usual trip back home.

The holiday crush has begun!

So much to do and so little time. It’s always the same. And yet we always get everything done we set our minds to do. The key is to decide what we want to get done and get an early start on it.

In the end, it’s always the little things that make such a difference to people.

Below are three critical things you can do to deepen your connection with your members and clients in the next few weeks. These events will create stories and memories people will talk about for months. And, you want them talking about you!

Remember that people don’t care how much you know, until they know how much you care.

1. Holiday Workouts. I have mentioned this several times and it’s worth repeating. Holiday workouts serve several purposes and you don’t want to miss this opportunity. They keep people connected at a busy time, they are social, and they keep people tracking their fitness goals. The workouts should be structured to be a fun and exciting deviation from your usual programming.

2. The holiday card from your team. Mailing cards is a lost art for many people. This makes it all the more important for you to do. You will stand out from the competition. Get a picture of your team as a group in your branded apparel. Create a postcard with the picture on the front and some cool copy on the back, and mail it to all of your members. They will post it and their friends will see it – all good for your business.

3. Mail a personal holiday card from the owner. This is a very deep and meaningful connection. Send each of your members/clients a personal card from the owner. An inexpensive card can be created or you can buy something off the shelf. For extra impact, personalize a very short unique and personal greeting for each card with your handwritten signature.

Use this Free Blueprint to convert more sales today!

What can you do to improve your sales and retention right now?

In a few short weeks, as the summer draws to a close, there will be a renewed interest in fitness programs. New clients will be searching for opportunities to get more fit.

How would it feel to have a structured plan that improves your sales closing ratios, AND keeps your members/clients with you for years?

How you handle the potential new client can make or break your business. A well designed plan will dramatically increase your sales and, more importantly, increase your membership retention.

Here is what you need to do:

  1. Think through your current process and decide where you need to make improvements. What would make your process better?
  2. Create a written on-boarding plan. (For a FREE Blueprint, see below.)
    • Cover the legal details. Not only is this good business practice, but it creates an impression of professionalism.
    • Set the expectations. Demonstrate that you know what you are doing and that you understand the prospective client and the challenges they are facing.
    • Provide an experience – because a person with an experience is never at the mercy of a person with a theory.
  3. Let your culture shine through in everything you do.
  4. Train your coaches and staff to understand and implement your plan.

When we started following a written plan for bringing potential new members into our programs, our conversion rate soared from 45% to 85%. Equally as important, the process was systematized and other people be trained to handle this process with consistency.

Save time and money – download the Blueprint for On-boarding New Clients now. You can implement this today and see immediate results!

Blueprint for Onboarding new clients- red