Manage the fitness business career with the end in mind. Provide uncompromising personalized service and create value that exceeds expectations. Obtain credible certifications and commit to lifelong learning. Employ sound business practices and achieve long-term financial health. Define wealth and pursue it. Choose your clients. Create and aggressively defend a measured culture of caring professionalism. Mobilize and train a support team delegating as needed all except marketing and the checkbook. Protect and maintain your personal energy and invest time in hobbies, family life, professional research, and recreation. Research, study, create and actively implement unique strategies from other successful business models.
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