Last weekend I spent a fair amount of time on the road. We had a death in the family and it was time to pay last respects to this wonderful man.
He was part of a unique breed of hero – A WWII veteran. Into his 90s, he had lived a rich and full life.
Moments like this are always a reason to reflect on one’s life. The long-distance travel, as well as the time of the year, contributes to this introspection and the inevitable look forward to the coming year.
Bill Gates is credited with the quote, “Most people overestimate what they can do in one year and underestimate what they can do in ten years.”
In my consulting and mentoring work with fitness professionals, I find there is more than a ring of truth in this quote. In fact, in my own early career my enthusiasm for the future and my willingness to risk big nearly cost me my career.
I only survived because a very kind and understanding mentor had a heart-to-heart conversation with me that re-centered my enthusiasm and helped me build a solid foundation that catapulted my future forward.
In short, he helped me get my head on straight when it came to planning out the next year.
He helped me with three things that made all the difference in my job performance and the future of the big fitness organization I was in charge of at a ripe old age of 30.
Here is what he shared with me – three mindsets for a creating a successful marketing plan for 2018.
1. Study your past year. Take a careful look at the past year. Think through what went well and what needs work. Make a list of what happened and why. What was your role in the success or lack of?
2. Look carefully and enthusiastically toward next year. Too many people believe in magic. We hold to the belief that suddenly everything is different on January 1. It is simply another day. Yes, we can change the course of our life, but this requires behavioral habits that take time to acquire. Anything short of the commitment to do the work to achieve change is simply wishful thinking. Be brutally honest about this without giving up an optimistic attitude and belief.
3. Set yourself up to be successful. My mentor really had to work with me on this one. I was too aggressive in my thinking. Like the football game, I needed to drop back a few yards to set up my next play. It was humbling and, more importantly, it worked! By planning on doing one thing at a time, and focusing on each little victory, over the next year we experienced unprecedented growth that surprised even me.
Start your thinking about next year now. A last-minute plan on January 1 is pretty much doomed to failure. However, if you do your thinking and start building the habits now, when January 1 happens you are already on your way!!
Remember, action creates the results you want.
Make it an awesome day!
Force Multiplier for the Fitness Professional
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