If you have been reading these emails for any time you have certainly noticed a theme to building a wildly successful fitness business.
The theme is: It’s vitally important to work on your business and not just in your business.
A constant concern, and a source of many questions from my VIP clients, is how to find the time to work on their business.
This is a struggle for many business owners and, in particular, a very difficult struggle for most people in the fitness industry. Several unique things about our industry make this separation of energies very difficult.
Nonetheless, it’s critical that we figure this challenge out, or we risk staying where we are and getting the same results we have always gotten, while wishing and hoping for a better, brighter future that always seems just around the corner.
This is one of the hardest transitions I see fitness professionals struggle with, and for good reason. Those that master it build better businesses that in turn provides a lifestyle of the owner’s choosing. Along with the new lifestyle comes greater satisfaction and happiness.
This week, I want to start to really dig into this topic. It will take a couple of issues of this email to go over all this ground, but we’ll get started this week.
We love teaching, coaching and training. If you are like me, the business side of the business is much less appealing. That is problem #1 because it takes a lot more energy to focus on something that we are not as excited about.
The second issue is that we are outwardly focused when working with people and that is motivating and stimulating. Working on our business is essentially a solitary process which is much more lonely (especially at the beginning).
Third, we are often confused about where to start when it comes to working on our business. For many of us this is not our background and it’s certainly not as natural as training people.
Fourth, it’s often difficult to find the time in our busy schedule to focus on the lonely task of working on a business when we are not exactly sure where to start.
So where do we go from here you may wonder. Like any seemingly-daunting task, we simply break down into manageable tasks and build new habits. Sounds simple and it is, but it’s not comfortable at first.
This week’s fitness tip is all about doing some work to become aware of how much time you are spending on building your business, and what your potential obstacles are.
Here are your fitness business tips for the week: (Please let me know if there are other topics that would be helpful to you.)
Complete the three steps below by writing out your answers where you can refer to them again soon.
- Step 1 – Keep a record of how much time you actually spend this week on building your business.Be totally honest here. Thinking about it does not count, only record time that you are actually fully engaged in a business-building task.
- Step 2 – Make a list of the obstacles that get in the way of you working on your business.Make this list without judgement. Let’s recognize the realities and accept them for what they are at the moment.
- Step 3 –Write down two tasks that you know, if you had time to do them, would revolutionize your business and make life much better for you. Again, make this written list without judgement or hesitation.
To make this work most effective, make sure you take the time to write the answers down somewhere where you can easily retrieve them.
Next week we will take action on each of these items.
Make it an awesome day!
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches
Click here: For Part 2 of this article.