What do you do? Have you ever been asked that question?
How many times have you been asked that question this year by potential clients/members?
How do you answer it? Are you prepared to answer that question?
What if you are in a room of 20 of your competitors and everyone has a chance to answer the same question – what do you do? Will you say something that people remember as being different than everyone else?
From my experience, the bad news is that this is where most fitness people trip up. And it is so unnecessary. This is your opportunity to shine in comparison to your competitors. To say that you run a small gym, own a CrossFit box, or work as a personal trainer means you are like everyone else.
Differentiating yourself from the competition does not start with a cool new website, regardless of what the website people will tell you. Differentiating yourself starts with how you answer the question – what do you do? The answer is the foundation for everything else in your business, including your website. The answer defines your business and your culture
Mess up on this opportunity and you are leaving money on the table and actually turning people away who would gladly give you money for your programs.
The good news is that there is a way to prepare yourself to truly differentiate yourself from everyone else in the fitness business. One of the first things my VIP clients work on is getting this straight.
The three steps that you must follow are listed below. Follow the steps and do the work. You will be amazed at how everything changes with every conversation you have with potential clients and members.
Here are your fitness business tips for the week: (Please let me know if there are other topics that would be helpful to you.)
To prepare yourself to answer the question, What do you do?
1. Step 1 – Figure out your value proposition –and condense it to a 3 second intro. Yes, you only have three seconds to get someone’s initial attention, figure out how to make it count.
2. Step 2 – Use your value proposition and create an additional, 10 second and 30 second intros. You will need these to follow up on the 3 second intro- assuming the prospects asks for more information. (If they don’t ask, they are not interested in hearing more.)
3. Step 3 – Practice, Practice, Practice. Practice answering the question every chance you get. I highly recommend practicing first in front of a mirror. Notice how you feel. Keep changing your script until if feels authentic, real and comfortable. Then practice on actual people. Notice how it changes the conversation?
Use these three steps to completely change the future of your business by differentiating yourself from the competition.
In a crowded marketplace, the future belongs to the business that truly stands out from the rest. Your business can be that business!
Make it an awesome day!
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches