I am at the Club Industry Show in Chicago.
Business travel is a mixed bag for me. I don’t like the disruption of travel, but I do the stimulation of new ideas and new people.
I especially like being around fitness people and, with the Chicago Marathon this weekend, along with this conference, the hotel is full of “My kind of people.”
This email is going to be very brief so I can get back to the Show.
As I promised last week, here are three important take-aways from this trip that I want to share with you.
1. The boutique fitness industry has changed the fitness business landscape. Nearly everyone on this distribution list is in a boutique fitness business. YOU have made an impact on your clients and on the fitness industry. Traditional fitness businesses are trying their best to replicate what you do in their organizations.
2. Who have you introduced yourself to today? Our business success depends on a variety of factors, including our ability to attract new clients and members. It all starts with a conversation. There is great power in initiating a conversation with a stranger. It all starts with saying hi, and then showing interest in the other person. They could be your next raving fan!
3. Our industry is exploding in its importance to the health and wellness of this country. You know it, I know it and industry leaders know it. There are many changes evolving that are designed to raise the standards of our profession. More to come on that topic, just know that, collectively, you are making the world a better place in a very big way!
Keep up the good work!
Remember, action creates the results you want.
Make it an awesome day!
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches