The solar eclipse 2017 is behind us.
Did it live up to the expectations? It depends on who you talk to.
It seems the closer you were to the total eclipse, the more profound the experience was.
In my case, we were in the path of the total eclipse and it was awesome. I have never experienced anything like it and I shall never forget the experience. Hundreds of thousands of people flooded into this are and there were all kinds of special events and viewing venues.
I chose to stay in my backyard and my neighbors and I had an impromptu viewing party.
Everything changed very quickly as the sun became temporarily hidden. The wind, temperature, insects and animals. Everything responded. Even the automatic light on the garage door signaled the darkness.
What struck me the most was the natural rhythm of life, which governs every aspect of our lives – sometimes in little subtle ways and sometimes in huge ways.
The natural rhythms of people’s lives also have a huge impact on our fitness business. Last week I outlined three steps to take advantage of the increased interest in fitness each of our markets will experience in the next 60 days.
Here are three ways you can help people make quicker choices to join your programs.
Action Step #1 – Create specials. For a limited time, offer some free samplings of your programs to get people interested in checking you out. Create opportunities for people to visit you more than once. For instance, have a free week instead of a free day.
Action Step #2 – Create urgency. When you offer your specials you create an urgency. Make the special valid only for a clearly defined and limited amount of time. People procrastinate. Give them a reason to make a quick decision.
Action Step #3 – Create a buzz about your business. Now is the perfect time to step up your social media presence. Create images of client success in the pictures and posts you publish. Best of all, publish some testimonials and case studies of people who have experienced significant gains in their quest for healthier lifestyles.
Notice the energy you feel when you are proactive with your intentional marketing efforts! When the natural tides are in your favor, make your biggest and boldest moves. Remember action creates the results you want.
Still having trouble or wanting clarification? Call me and I’ll help you get rolling. It’s my complimentary (FREE) business consultation. Call me at 585-737-3316. If you get a busy signal it’s because I’m coaching other coaches. Just leave a message and I’ll call you back.
Make it an awesome day!
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches