A Huge Retail Lesson for the Fitness Pro

Yesterday I stopped by the post office to mail out my packages.

I timed it perfectly, so I thought. To my surprise there was a huge line. I guess everyone else “timed it perfectly, too.” It wasn’t all that bad because one of the workers behind the counter was enthusiastic. He was a comedian that kept us all entertained. This guy was really good and all of us ended up smiling, and relaxing.

There are two lessons for all of us in this. The first is that humor can make a dreaded situation tolerable and even fun.

The second is that it’s not too late to promote our programs. People are people. They will be doing things last minute and looking for a convenient good deal.

This is an opportunity that should not be overlooked. I learned this a few years ago. For the heck of it, I sent out one more email promoting a special coupon. I was convinced it was too late and I was wasting my time.

I was wrong – completely wrong! The email had lots of activity and even a sale, to my surprise. The sale turned into a lot of money in the following year and a lot of networking doors were opened because of that sale.

Here are three things you can do last minute to help out a late shopper in need, and your business at the same time.

1. One more email. It’s not too late to send out one more email. You should include a story of interest to your customer, such as last-minute eating tips or something similar that is relevant to the season. Be personable and relevant first.

2. Special one-time only discount coupon. At the bottom of the email outlined above, how about a coupon for a one-time only discount? Make the coupon good for only a short time, such as through midnight on Christmas Eve. This can be a great last-minute stocking stuffer, but make sure you frame your offer in such a way that the purchaser can download, or get an email with a physical stocking stuffier.

3. An value added service. Again, for a very short time offer a value added product. For instance, every new client enrolling in your program for a very limited gets something they would ordinarily have to pay for, something along the lines of a special free t-shirt.

Remember, it’s never too late, action creates the results you want.

To your success!

Ron
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches