I put myself through college working at a local YMCA.
After four years of part-time work I had done about every imaginable job in the YMCA. I looked for a full-time job in the YMCA and easily found one.
The President of the Y’s board of directors, a local businessman, at my part-time job wanted to see me and asked permission to share a business insight he had. Eagerly, I agreed.
His message was simple. – You can’t please everybody, so don’t even try. As a newly minted college graduate, I smiled and thanked him for his comment.
Today, I wish I could thank him again for one of the greatest business lessons of my life.
You may be wondering what this has to do with this issue of fitness business tips and the answer is everything. This whole email series is about growing your fitness businesses. Growing your fitness business means making deliberate choices about who your market is and how to serve them.
Don’t try to please everyone. In fact, go in a different direction – narrowly define your market and work to please only those people. You will be happier and more profitable working with a narrowly-defined niche market. The solution for surviving in a competitive market is to narrow your focus and deepen your value.
Trying to be everything for everybody is a recipe for disaster.
This week’s email is focused on only one tip, adding personal training, or a new program, to your business. If you already have a training business, you can use this information to grow your business even more.
Here are your fitness business tips for the week: (Please let me know if there are other topics that would be helpful to you.)
- Adding Personal Training – Step 1 – Find a need. The key to success in any business is to find a need and fill it. Adding personal training is no different. Check out this video and make a list of 10 needs you see in your market that personal training/coaching could fill.
- Step 2 – Pricing your personal training on 4/20/17
- Step 3 – Create an offering comes on 4/27/17
Make it an awesome day!
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches