Demystifying the Myths of the Holidays

Did you eat 4000 calories on Thanksgiving Day? That is what your average client ate according to a quick google search.

I can report that my caloric intake was much lower, and I still had a great celebration. I hope the same is true for you.

One of my VIP coaching/mentoring clients reported last week that this was his best November ever and at the time he still had 25% of the month to go. To say he was excited, and a bit surprised, is an understatement.

He also said he could tell it was not a fluke. He remarked that people knew his business existed and people were coming in ready to get started.  And most importantly, he was ready. The significance of his being ready should not be lost. He worked very hard to get to this place with his business and this mindset, compared to where he was a few weeks ago.

I hear all the time that you can’t build a business over the holidays, that we have to wait until January to build a fitness business. After decades in the fitness business, I am happy to report that nothing could be further from the truth.

People are very concerned about fitness at this time of the year. Most of them just ate a huge meal and many of those are convinced it turned immediately to extra storage fat. Trust me, they want what you have to offer, and you are on their mind.

How do you make December your best December ever? Or even better, how do you make December your best month ever? Below are three tips to get you on track. Be aware that these techniques will take some time, so start today. In the worst case, they can have a major impact on your January – you can’t lose.

Remember that people don’t care how much you know, until they know how much you care. 

1. Your Attitude. If you believe “the committee of they,” you will have a very hard time building your business during the holidays. My experience and that of some of my VIP clients is just the opposite! First and foremost, it is imperative that you keep your attitude positive and expectant for a great season of building your business. The books you read and your associations with other successful people are the critical pieces of the attitude puzzle you need to nourish and cultivate. Your positive and expectant attitude will be contagious and evident in all your marketing and sales efforts. Attitude is everything!

2. Create Effective Marketing Materials. Make sure all of your marketing materials -all of them- address the central theme most important to your clients/members – WIFM, What’s in it for me? Your marketing materials should have a shelf life of at least six months. Create the materials now so that you can use them throughout the winter and well into 2018.

3. Promote, Promote, Promote…. People are busy this time of the year. They still manage to take care of the things that are most important to them. Fitness is on their minds. They are inundated with all kinds of messages and promotions. You need to be part of this without being obnoxious. I have had people buy a gift certificate as a present for a friend, on Christmas Eve, only because I sent out a reminder of the offer on Christmas Eve.

Remember, action creates the results you want.

To your success!

Ron
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches