Does the subject line above appear to be “too good to be true?”
I moved across several states to a completely new small city, where I knew no one, a little over a year ago. The transition was rough to be sure.
I did a lot of the usual networking things, like visit the Chamber of Commerce. I went to social gatherings and specific networking events. I was looking for some private clients to train. Partially because I needed the money and, frankly, I missed training people.
None of the traditional things paid off at all. I was getting nowhere – fast.
I had joined a social network Nextdoor and created a personal page. The site seemed interesting. People were looking for recommendations for skilled trades – babysitters, school carpooling and all kinds of “life” things.
I have not had good experiences starting a business using a social media platform in the past so I was hesitant to do anything with that media.
Then I began to hear from realtors, carpenters, plumbers and others that Nextdoor was a really good source for new business. In the meantime, I found a client through Thumbtack who was interested in my services. We met and he agreed to try out my program. At the end of the meeting he offered me more than I quoted (a story for another time).
My new client lived in my neighborhood and I discovered that he was on Nextdoor, too. We finished out the first group of training sessions, he renewed and asked me how he could help me. I was ready for more clients and asked for a recommendation. He suggested that I create a business listing on Nextdoor and he would jump on with a recommendation. He told me that should get me 3-4 more clients.
I doubted his prediction, but went ahead with creating my listing. He did his part with an amazing recommendation. Instantly, there was all kinds of chatter about my business in the discussions on Nextdoor. The best part was that I was out of town at the time. Friends kept me in the loop and added more positive comments to the discussions.
I returned home with four appointments scheduled. Since everyone had read the recommendations, the sales process was easier than usual. People wanted what I provide, just like the service you provide. All of the sales appointments converted (100%) to clients and my business exploded. The cost in terms of dollars was exactly $0.00. The extra income will be over $25,000 a year.
To recap, spending $0.00 to make an extra $25,000 a year is a really good business model.
My only regret is that I wish I had started taking advantage of Nextdoor a year earlier. Don’t make the same mistake that I made, get involved in Nextdoor today!
Three steps to launch an additional stream of income using Nextdoor:
1. Create a personal page. This is your starting point. You must create a page in your neighborhood. Nextdoor goes as far as to verify your address. Their focus is on creating a credible neighborhood social network and they work very hard to maintain that standard.
2. Create a business page (listing). Create a compelling business listing. By compelling I mean speak to what people want that you can provide. Take extra care to uniquely position yourself as a premium business with an exceptional product, rather than another fitness commodity. The differentiation is critical. Think in terms of your 30 second intro. Expand on that theme.
3. Get a great recommendation. Nextdoor cares deeply about its reputation as a go-to source for credible information, based on neighbor’s experiences. They will not post a business listing without a recommendation from someone in the same neighborhood you live in. However, once they get the recommendation your listing becomes active in your neighborhood and in the surrounding neighborhoods if you select that option. Look through your contact list to see who you might ask for a recommendation. If you find no one, get creative and find a client.
Remember, action creates the results you want.
If this sounds interesting, but you still don’t know how to get a great all-important first recommendation, you can contact me for some ideas – see below.
Make it an awesome day!
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches