I am back in the office after an 8-day road trip on the motorcycle.
It was a combination of family time, business meetings and just plain fun and exploration.
We had two very productive days of meetings at an Inn (essentially a very nice Bed & Breakfast) in Virginia. The Inn and property were owned by a very nice couple and they had obviously worked very hard to turn their dreams into a reality.
When the man introduced himself, he gave me his name and then said with a big smile on his face, “The Inn owns me.”
His admission brought an instant smile to my face and I assured him I knew exactly what he was talking about.
For more years than I care to remember, businesses and jobs owned me. And I am not alone.
Then I decided that life shouldn’t be lived that way, a very profound decision when I look back.
At 6-Figure Trainers, we see more businesses that own the owner than the other, more desirable, way around. We find that 95% of all business owners want to turn this situation around, but don’t know how to go about it. And our mission is to help them do exactly that.
The desire to change is so strong that many fitness business owners fall prey to schemes that seem “too good to be true,” because they actually are too good to be true.
For instance, the other day I saw an ad that boasted if you follow their program you can add 200 members to your gym. Of course this gets attention. It seems to be an easy fix.
But it’s not an easy fix; it’s a marketing ploy. Think about it. Do you really want 200 more members? Do you really need 200 more members? Are you ready to manage all the systems necessary to actively support and retain 200 more members? In most cases, NO.
I have been approached a number of times by marketing companies that make all kinds of wild promises about growing my membership by leaps and bounds, often with discounts, where the marketing company made most of the initial money from my new customers. I turned every one of them down – thankfully.
This plan does not work for a host of reasons. In fact, some of the businesses we talk to have, sadly, lost market share following these crazy schemes.
What I did, and what I teach others to do, is to intentionally and methodically grow your client base with customers that will stay with you for years. This long-term strategy pays far greater benefits, but alas it’s not “sensational” enough for many desperate fitness business owners.
What if you had a net gain of five new customers every month, month in and month out, until you decided that you didn’t need/want any more people? Conservatively, that would mean 60 more ideal clients next year at this time. (Our experience is that this is a conservative number, but we like to under promise and over deliver.)
Continue that growth for two years and you end up with a real business that supports you in every way. This would be a business that no longer owns you.
This is the essence of the 6-Figure Trainer’s program. We teach you how to do this and we work alongside you as you implement the strategies guaranteed to get you the results you want.
Want to learn more?
Join us on a free Webinar on August 16. We will show you the key elements of what you need to build your customized plan to add 5 -10 new clients & members to your business every month.
Please note this is not some kind of theory we are throwing out there. This is the exact plan I have used to turn around several big fitness organizations and to build my personal training business to a 6-Figure income in 18 months.
We’ll be presenting the hard cold facts of what works and what is simply a theory.
You do not have to be owned by your business. All you need is a path to turn things around. We will share the path with you.
You can sign up for the live webinar at the bottom of this page.
Remember, you will only get results if you take immediate action on your ideas.
To your success!
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches