How to build your marketing strategy.

I wrote in yesterday’s email I would be making a big announcement today. The announcement is really about an opportunity to radically alter the path of your business for the better.

First, let me give you a little background. As most of you know I have a lot of years’ experience in the fitness business in a variety of careers.

I started dabbling with the idea of developing a business by working as a part-time personal trainer. Build up my client base and then go full-time.

I was constantly looking over my shoulder for the next member or client for my programs. This was on my mind daily. It always seemed that just one or two new clients would completely alter my world for the better.

New people would show up and my excitement level would also rise. Then, someone would leave the program for one reason or another. Usually having nothing to do with the quality of the program. At the end of the month my net gain was in the “still struggling” category.

It was discouraging that this pattern repeated itself all too often. Sometimes I even wondered if the career was worth it. I loved what I did, and I know I made a huge difference in people’s lives, but at what price to me and my family?

I even went as far as taking on other careers and jobs in order to pay the bills. But this did not make me happy.

My heart was in the fitness business, but I had not cracked the code on how to make a good living running my own fitness business.

The as luck would have it, I lost one of my other income sources (a job). This was traumatic at the time, but I soon saw it as an opportunity to do what I really wanted to do, own my own full-time fitness business.

Here is where I made a quality decision.

It was not about owning my own fitness business. It was about owning a profitable full-time fitness business. At the time I still had one client in my part time training business. He was an ideal client for me. I knew I needed more clients like him.

It was obvious that I needed a marketing program to build the business. I needed new clients fast and the pressure was on.

Eighteen months later I was making $92,000+ from my business, working reasonable hours, taking 3 weeks a year off, and I had a very low overhead. If I can make this happen, so can you.

Step #1 was that I built the foundation for a marketing program. These are the same steps any successful business goes through.

I liken the marketing foundation to a three-legged stool. My value proposition, ideal client avatar, and the right marketing channel are the three legs. In a little more detail:

My value proposition: How well can I articulate what I do in a few words as possible? This took a long time for me to figure out. Once I had it, everything else was much easier.

Ideal client: Must get 100% clarity on this. Not everyone is ideal for your business.

The right marketing channel (media). The way to determine this is to figure out where my ideal clients where hanging out and go there with my marketing efforts. For instance, my ideal clients were not on Facebook, so why go there?

Complete these three steps and you will have a solid foundation for all of your marketing efforts. knowing this information brings you an unbelievable peace of mind and confidence. This leads to more business.

The challenge is that you can do all of this on your own. Or, you can let us guide you and work with you.

Working alone is largely a process of trial and error. With enough determination and persistence, you will get it right – eventually.

Working with us allows you to focus on proven strategies that get results fast. Either way, take the time and commit to getting your marketing foundation set up for success.

To say I am excited about this program is an understatement. For more information on how the program works, go here.

Remember, you will only get results if you take immediate action on your ideas.