If the digital world agrees, this email will arrive in your inbox approximately 52 days from the end of 2017. That is only 7 and 1/2 weeks!
The next 52 days will be full of all kinds of holiday activity and end-of-the-year hustle and bustle. People will dig deep and finally accomplish one more goal for 2017.
This is not a time to “wait until next year” but a time to keep focused on what we can do today to impact this year. The more momentum we have going into 2018, the better the odds that 2018 will surpass your expectations.
Our marketing calendars need three things scheduled now. We know from experience with fitness professionals that once something is on the calendar the potential of it being accomplished grows exponentially.
What is really neat is that, although there are three things, they boil down to one thing – making your fitness business a warm, welcoming and exciting place for people to go after their fitness resolutions and goals in 2018.
Stand out from the competition by putting these three things (#3 is the very best!) on your marketing calendar. Promote, promote, promote and build the excitement now.
1. Holiday Workouts. Our clients who take advantage of these events see an incredible benefit. It can just be a special workout, or a themed week, a couple’s workout, or a fundraiser for example. It can involve Thanksgiving and/or Christmas.
2. Host a Holiday Party. I missed the boat on this one early in my career until I finally realized how important these events are for people. Whatever you do, make it fun and festive. People like to have fun.
3. New Year’s Day Workout. There is something special about a New Year’s Day workout. Ten in the morning is the best time. People are ready to go. Take advantage of the one day of the year when the most people are thinking about getting back into shape. Look at it as a marketing gift.
Put these on your calendar now and start talking about them. There is a very good chance someone will ask you if you need help with the planning and organizing. Boom! Life just got a little more rewarding.
Remember, action creates the results you want.
Make it an awesome day!
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches