Most fitness business owners would rather go out of business than sell, or market, their product.
Agree or disagree?
Most fitness people disagree with that statement. But it’s completely true.
In the fitness business, we have an awesome product and there is an undisputable growing market for what we provide.
So why are so many fitness businesses more hobby than business, operating on the very edge of financial solvency? Losing money month after month? Or, in complete frustration, going out of business and walking away from their true passion to help people?
I lived that way for a while, too. And I hear it all the time in my mentoring business. Fitness professionals are always “looking for that next member or client.”
Meanwhile people in the community are constantly looking, even desperate at times, to find a solution for their fitness and health goals, and willing to pay for this service. People who live right in your neighborhood.
The two are not connecting and solving each other’s problems.
The problem is that the fitness professional is not selling their services, not marketing their services. By not doing these two things, they are frustrated, anxious and financially strapped.
By not selling their product and marketing it, they are choosing to go out of business, making a choice to go out of business.
People find the time and money to do what they really want to do. We tell our fitness clients that all the time and it applies to us, too!
When we don’t find the time to do what needs to be done, we are giving power to the opposite. In this case marketing and selling your product or going out of business. It’s that simple.
Most business owner make all kinds of sacrifices to build their businesses. They downsize their life. They take on a part-time job, downsize their house, live on someone else’s income, make incredible sacrifices. They choose this path over marketing and selling their products. They choose to go out of business rather than sell their products.
When I admitted this hard cold fact and took immediate and consistent action, my business turned completely around in a very short time.
Most business owners are really now aware of the choice they are making. Some, perhaps you, angrily object to this truism. It is a true statement because I saw it in my life and my clients’ lives and I, as well as many clients, have proven the statement multiple times. And, more importantly, we have proven how to overcome it multiple times.
If you’re not selling and marketing your services every day, you are completely responsible for any disappointments and shortfalls in your business. Period.
I hear, “But I don’t have time” – all the time… I don’t buy that excuse, and neither should you. Everyone has a lot of wasted time every day that could be applied to selling and marketing. “But I don’t have a budget for marketing,” is another excuse. There is a lot you can do without a marketing budget at all.
Sometimes there is an even bigger questions, “How do I market? How do I sell? What is marketing, really?” All great questions, and there are easy answers for most of these questions.
For example, you have a voice mailbox attached to the phone number posted on your website under “Contact Us.” A prospect calls while you are teaching a session but can’t leave a message because your voice mailbox is full. You have made a decision to not sell or market your products.
If your prospect can leave a message and you don’t return it faster than the voicemail they left for your competition down the street, you have made a decision to not sell your products.
This is marketing and sales in its simplest form. There are numerous other examples of things that cost so little, in time and money, and yet, business owners don’t attend to the details, thereby making a decision to struggle or to eventually go out of business.
It’s a choice I see people make every day.
You want your business to be outstanding and the most respected in the community (the most desirable position to be in!)? Pay attention to the details. Learn, grow, learn more, grow more…
It’s no secret that I experienced all of this and learned some hard lessons. Then I got smarter and started asking for help from other people. Not just anybody, but successful people. I listened and implemented, and business grew quickly.
I am giving you the same opportunity. Few will take advantage of it, but a select group of success minded people will.
For the next 24 hours you can view the webinar we hosted last week. There is a lot of good content to get you thinking and taking action. For the DIY crowd, focus on the core content sections. There is also an offer for our next session of the Master Mind On Ramp Class which we renamed Reboot & Restart Your Fitness Business, for those who want (or need) results NOW!
Remember, you will only get results if you take immediate action on your ideas.
To your success!
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches