Retail Lessons for the Fitness Professional

I went into a Walmart yesterday; something I have not done for years.

I guess I just haven’t had a need to visit the super store in a long time. This was a little different as I was not looking for anything but information from the manager.

I recently purchased an RV and I plan to do some distance traveling. I have known that RVers are welcome to park overnight at many Walmarts and I wanted to hear from the manager how it all works.

I couldn’t help notice the people in the store. I am sure it’s the same everywhere (I seldom go to super stores), but what struck me was the general fitness of the typical customer. It seemed that most people I saw would benefit greatly from a fitness program.

I am not preaching, but for the fitness professional I see an unlimited opportunity for growth. This is especially important at this time of the year as we look forward to a new year and new goals.

It’s always exciting to set new goals and envision building on the success we experienced last year.

But the trick is how to make the goals become a reality. Previous issues of this weekly email have addressed this issue, but this issue is about how to really make your goals stick for 2018.

Here are three critical steps to take starting next week, or better yet, today.

1. Think Small. Take your big goal and break it down into the smallest, first steps you need to take. More specifically, it needs to be something you can work on every day for just a few minutes to make it a daily activity. I highly recommend no more that 8-10 minutes on this activity at first.

2. Think Repetition. Take your daily activity that will lead to your goal and schedule your 8-10-minute time block in your calendar to work on this activity every day for the month of January and February. Habits are not created in three weeks. It takes 60 days to really make the habit stick.

3. Keep Score. Create a way to keep track of your activity visually every day. A simple red “X” on a wall calendar is a great place to start. Every day that you complete your activity, put your red X on the calendar. Your goal is to not break the chain of red Xs for 60 days.

At the end of 60 days you will have created a habit that is leading you to the accomplishment of your goals for 2018. This pattern always works for those willing to do the work. Looking back, you will amazed at how “easy” it was to accomplish that worthy goal.

Remember, it’s never too late, action creates the results you want.

To your success!

Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches