This cold snap has certainly gotten everyone’s attention.
I grew up in Upstate New York in some very tough winter situations. So, of course, I am one of those people that talk about it being like this – in the old days. You’ve heard the stories of having to walk to school in the winter and it was uphill both ways. 🙂 Of course, there is some exaggeration going on.
What is not an exaggeration is the energy people have for fitness right now. This is our time in the fitness industry. People are looking for what we offer, and they are more ready to engage with us than any other time of the year.
The real question is will they still be with us in six months. We know the statistics say most of them won’t be. That is generally not their problem as much as it is the fitness professionals. It’s easy to get a bit complacent with all the January interest in fitness. Don’t fall into this trap. Do the work now to ensure your business’s future.
Set your expectations to keep all of these new faces for months and years instead of a few weeks. Then, in turn, you can help the new people set realistic expectations that will turn them into loyal and raving fans months down the road.
Here are three thing you must do right away with your new members and clients this month. It’s also a good idea to do this with ALL of your members and clients at this time of the year.
1. Set expectations from the start. At the very beginning, when you are orienting your new members and clients, take a few minutes to clearly set the expectations. Everyone in today’s world wants, and usually expects, instant gratification and immediate results from their efforts. This is especially true with people getting involved in fitness programs. It is great to be excited for people and encouraging, but take some time to clearly establish the expectation your fitness business has for people. One of the best ways to accomplish this is to have an existing member or two talk about their experiences and what it took for them to become successful.
2. Start Slowly. Once your expectations have been reviewed and outlined, make sure that your first classes for the new customer exemplify your stated expectations and goals. Leaving people sore, regardless of what they tell you, is not good for your business. A little soreness is fine, but excessive soreness will kill the new person’s dreams faster than anything else.
3. Keep score and review progress in 30 days. As part of establishing your expectations for the new people, describe your method of measuring and re-testing your people in 30, 60, and 90 day intervals. Let people know how they will actually see the results they seek in an appropriate interval of time. Finally, let your new people know what effort is required to get these results – namely consistency.
Remember, it’s never too late, action creates the results you want.
To your success!
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches