You know the drill, selling things that I want to get rid of. I have a perceived value in my mind and, even after sharply discounting, the buyer still sees the value very differently.
It’s an interesting process, especially in an economy doing so well. The ‘used stuff’ market is in a slump in my opinion. None-the-less, I need to get rid of stuff, in particular a high-end all aluminum trailer.
This has turned out to be very similar to selling a high-end fitness program. I realized I was not attracting the right market by posting on the usual online sites. Frankly, I was not sure where to find the right buyer market. It was frustrating. Sound familiar?
Some neighbors and I had one of those impromptu summer evening meetings where you stand around and catch up with each other. The subject of the trailer came up.
Out of the blue, one woman said to park it out by the road. Not just any spot but a very specific spot. She walked me to it and outlined her recommendation, most specifically the traffic patterns and the types of people passing by at those hours – lots of pickup trucks with high paid workers (discretionary cash and a hunger for “toys”).
This woman is not in business, does not have a marketing degree, is for all intents and purposes a very ordinary neighbor. And she has the best solution yet. I was temporarily stuck on the challenge of using social media. She had a fresh set of eyes and was willing to share her recommendations.
This is the power of the Mastermind. Two or more minds coming together to solve a problem or to create a new future. It’s extremely powerful.
As Napoleon Hill said:
The Mastermind principle: Two or more people actively engaged in the pursuit of a definite purpose, with a positive mental attitude, constitute an unbeatable force.
Running a business can be a very lonely journey. Sometimes what you need most is other people and a fresh look at things. This is why I created the 6-Figure Trainers program. We are adding the Mastermind group as a way to help you get to that next elusive level. Check out the PS below.
As for my trailer situation, I have relocated it and changed up my presentation approach. And, most importantly, I have a new sense of hope. I know – it’s only a trailer, but the greatest lessons in life are usually the simple things.
Finally, want to try out the mastermind experience for free and learn how to attract your ideal members? See below.
Remember, you will only get results if you take immediate action on your ideas.
To your success!
Force Multiplier for the Fitness Professional
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