As much as I dislike shopping for groceries, I like eating good more and the trade off is another dreaded trip to the grocery store.
In the checkout lane, as I was cashing out, the cashier asked me if I wanted to make a contribution to a local charity. This happens often at this time of the year in most communities.
We all have our conditioned response and my response has changed over the years. Now when I am asked, I don’t have to even think about it. My response is “yes” as I have the amount added to my bill. It wasn’t always this way for me for a variety of reasons that I won’t get into.
Of all the responses I have had over time, the automatic yes leaves me feeling the best. Even if the amount is small, the act of giving to those less fortunate is a very gratifying experience.
What I have found even more gratifying is leading a collective effort with my clients and members to do something nice for the community at this special time of the year. Not only do we all feel great, it has usually turned out to be one of the best things I could do for my business.
Don’t get me wrong, it has never been my intention to use a fundraising event to build my business. It’s just that the event had produced more goodwill and new business for me than I could have ever imagined.
Here are three things you can do for the community that will make you, your clients and your members feel great about the organization you created. Is there anything more powerful than that?
Remember that people don’t care how much you know, until they know how much you care.
1. Special workout for a charity. Find a charity near and dear to you. Better yet, find a cause near and dear to one of your customers. Hold a special workout to honor that person or charity. Charge a separate fee or create a donation box with the expectation that all the participants contribute something (the amount does not matter) to the cause. Send 100% of the money collected to the cause.
2. Mitten Tree. Set up a Christmas tree in a prominent location and collect clothing items, such as mittens for a local charity that helps needy families. Again, if you can find a customer tie-in to a local cause, all the better.
3. Food Collection. Do you have a local food cupboard? Instead of collecting clothing as outlined above, how about collecting non-perishable food to be donated to the local organization that supplies meals or food to deserving populations?
These strategies, with a little creativity, will also work if your business is primarily one-on-one training.
Whatever you decide to do, make sure you get lots of pictures and post your activity and presentation on social media, bringing focus and attention to the people who contributed and made the event happen.
Remember, action creates the results you want.
To your success!
Force Multiplier for the Fitness Professional
6-Figure Trainers and Coaches