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The Lifeblood Of Your Fitness Business

I dropped a friend off at the airport a few days ago in her car.

She is going to be out of town and did not want to leave her car at the airport.

Driving someone else’s vehicle is always an interesting adjustment. The exterior mirrors, the interior mirrors, the seat all need to be adjusted to fit the new driver.

After making these adjustments I started to drive away and immediately I missed the little convex mirrors that I install on all my vehicles. The ones that help see into the blind spots.

These mirrors are critical to me, and I don’t understand why they are not standard on all vehicles.

Riding the motorcycle as much as I do has heightened my need to be critically aware of my surroundings in any vehicle, especially with today’s distracted drivers.

I need to constantly track details like this, just like I need to track details in my business.

There are a lot of things a business owner can and should track to keep their business safe. Two stand out as critically important.

The business owner must track finances and marketing routinely and consistently. Yet few do.

When a business is experiencing challenges, the first thing to check is the tracking systems for finances and marketing. The tracking system will be historical, like the mirror on the car, and is only useful if it is in real time, daily.

Having daily data points allows an immediate correction, like when driving the car. Data points from days, weeks or months ago are interesting, but not an effective tool for the business owner.

Not having constant real time tracking is like driving a car without mirrors. It can be done, but it’s incredibly dangerous. Yet so many business owners get their financial reports and marketing reports at the end of the month, or even months later. Too late to be useful.

Stay focused on what the critical pieces of your business, your finances and your marketing efforts.

Start with your Profit and Loss statement. Review it every Friday for starters. It will be eye opening if you are used to getting it months later, or even at the end of the month.

Marketing can be a little more challenging but pick one key strategy you are using and track it daily.

Our 90 Day Membership Explosion program can really help you with this. We teach you the proven strategies for explosive growth and how to easily and seamlessly track your results daily.

Is it time for you to become part of the elite group of business owners creating explosions in their fitness business right now? If you are ready for the next step, follow the links below.

Remember, you will only get results if you take immediate action on your ideas.

How do you know if you need a mentor?

There is a quaint little town of about 20,000 people five miles from me that is suddenly famous.

Reporters and press people are swarming all over a tiny store in this little town. The mayor is being interviewed as well as local and state politicians, local citizens and business owners.

But the person everyone wants to meet remains a mystery and may remain that way forever.

The town is Simpsonville, SC the home of the Mega Millions Jackpot winner. In case you don’t know the drawing was for roughly one.point.six.billion.dollars. (If I write the number out the spam filters will go crazy.) 🙂

For the record I do not have the wining number in my possession. And frankly, I can’t imagine the problems the winner is facing right now.

I would not have made that statement a few years ago. I have learned a lot since then. My most significant life lessons have not come from school or formal training, but at the hands of some very successful people, my mentors.

I have always had mentors and I would not be where I am today without them. I take this very seriously and intentionally seek out good mentors. Some are dead, some alive, some distant, and some close. I can’t imagine life without them.

I was talking to one of my mentors yesterday about the 6 Figure Trainers business. She observed that many of my clients come to me when things are really bad. If they had only started with 6 Figure Trainers sooner, they would have been so much further ahead. Of course, the next question (good mentors always ask the tough questions) was, how can I get to these wonderful people and business sooner, so I can help them even more.

Questions like this make winners think and elevate their game.

The real answer to the question in the subject line above, is that the entrepreneur business owner always needs a mentor. Maybe more than one. So where can you find a mentor?

1.) Within minutes you can have a Book, a wealth of knowledge and power in your hands. But it does you no good if you don’t read it and apply it. I destroy books with notes in the margins, dog-eared pages and multiple color highlighters. And if the book is challenging or particularly relevant, I read it more than once.

2.) Other successful business people bring a wealth of knowledge and experience to the table. Look outside your line of business and learn from other professions. You even might find a networking group to belong to that brings people like this together routinely.

3.) Professional Mentors are people who made it their business to help other businesses grow. Be careful here as this business has a lot of charlatans. Look for someone who has been where you are and got to where you want to go. I always seek out the people that had the biggest struggles to overcome.

If you have a nagging thought in the back of your mind that you would benefit from a mentor, check out your options before things get worse.

At 6 Figure Trainers, we are dedicated to helping you through our mentoring programs. If you haven’t already, check out your options at the bottom of this email.

Remember, you will only get results if you take immediate action on your ideas.

How to explode your business in the next 90 days

I was on Top of Mt. Mitchell, the highest mountain on the East Coast, this last weekend.

It was not what I expected or what I am used to.

My son and I have climbed every mountain over 4,000 feet in the Northeast USA. (There are 114 of them.) It was very special to experience that together and build memories for a lifetime.

With rare exceptions the mountains we climbed were remote, rugged and had few people on the summit.

Mt. Mitchell is different with a paved highway to the top and the final hike is less than 300 yards long. As you can imagine, the top is very crowded with all kinds of people. We had to wait in line to get the picture below. This was a new kind of wilderness experience in the mountains.

It reminds me of the fitness business. It’s so easy to get into this business and many people do for all the right reasons.

We soon realize how crowed the fitness space really is. 

Then comes the reality of making a profitable business out of our passions. 

We are about 10 weeks away from New Year’s Day. Our fitness businesses will experience the usual rush of people who are all excited about their fitness plans but lack the resolve to really make a change.

As fitness owners we can feel a false sense of security and hope every January.

I have three tips to take advantage of the January opportunity without wasting time on people who will never stay with your program. But You must start now, 90 days out!

WARNING: the plan I am about to reveal earned one of the 6 Figure VIP clients $8,000 in October, November and December – BEFORE the January rush. (His annual sales increased $42,000 as a result

1.Create and follow a plan. Take a minute to write out your plan of attack for what promises to be on of the best years in the fitness industry ever. The economy is good, people have money and they are spending it. There is money coming your way, get ready. 

2. Attract only your ideal customers. This should go without saying, but sadly, too many people think that everyone is their ideal customer, Make it abundantly clear in all of your material who your ideal customer is. It will attreact more of the ideal and save you time working with the lesss than ideal. 

3. Create an event. The fitness industry is fortunate because we can treat our prospects to a sample our programs. They don’t have to and shouldn’t, go on faith and hope alone. Of course I am talking about a free trial or an open house event where the prospect can experience what it is like to participate in your programs. Few industries have this advantage.

Your event (experience) should not be “off the cuff” but rather carefully orchestrated and scripted. this takes time to practice and perfect, which is why you should start practicing in October. Then, buy January you have a system and are way ahead of the competition. 

Remember, you will only get results if you take immediate action on your ideas.

To your success!