3 -4 Thursday 5/26/16

I sent this out to my email update list earlier, and I am posting it here again in response to a request to have all of the the posts in one place. To subscribe to these once-weekly emails, on Thursdays, go here. Thanks for your feedback!


I was a volunteer last weekend at a local triathlon. My job was to hand out finisher’s medals at the finish line. This may be my favorite volunteer job at any sporting event.

I love seeing people’s faces light up when they cross the finish line and accomplish their goal. Everyone reacts a little differently, but the common theme is incredible self-satisfaction. For those of us in the fitness business, these are the magic moments that make everything we do so meaningful and priceless.

The energy I gained from these finishers, will power me for days, and I know you experience this satisfaction every day too.

Here are this week’s tips to help you build an indestructible fitness business – now.

1. For you – This book will give you great insights on how people really make decisions and why your tribe is so critical Sway by Ori Brafman and Rom Brafman.

2. For Your Business – What do you do? Have you written it down for all to see? CrossFit answers the question, “What is fitness?” In 100 words. Your challenge this week is for you to describe what you do in 100 words. Take a few minutes and write out in compelling and interesting terms what you do in your business.

3. For your Clients and Members – Quote: “People don’t care how much you know, until they know how much you care.” How can you show your people more, of how much you care?

As always, please let me know your thoughts, ideas, and suggestions about these posts, the fitness industry, and anything else Fitness Biz.

Be Well,


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